Responsive design itself won’t fix your content—no one ever said it would. But the opportunity to implement a responsive redesign is also the opportunity to fix your content and its underlying strategy.

It may seem more complicated to edit your content and fix your processes and systems at the same time you’re designing a new site—but in fact, pretending you don’t have to solve these problems just makes the job harder.

Smart organizations will see this as a benefit, not a drawback, and will use this chance to make a better website, not just a squishy one.

Karen McGrane.