A Type Design Brief: What Is In It, And Why Does It Matter?. ∞

1. What Is The Intended Function Of The Typeface?
2. In What Sort Of Media Will It Be Used?
3. What Language Does It Speak?
4. What Personality Does It Convey?
5. What Design Characteristics Are Needed Or Desired?
6. Which Calligraphic Or Typographic Style Are You Referencing?