There’s a reason design firms and branding agencies get hired for this sort of work by tech companies—because tech companies usually lack the combined expertise to properly execute an effective logo, especially one that brings new life to a dying, uncool company like Yahoo.

Listening to Mayer’s breakdown of the process, her and four other people cranked this out in a weekend—a horribly ineffective and inefficient method to redesign a corporate logo, leaving so much room for error and chances to miss the mark entirely.

If you’re not a pro, you hire a pro—it’s the sheer contempt for design as an industry that leads to shitshows like these, that design can be done by just anyone, that can be handled in house over a weekend like it’s no real effort.

Jeff Kunzler.