… we regularly report on new logo designs for well known brands, and one thing that's surprised us is that immediate feedback is normally at least 80 per cent negative. People don't like change and react strongly to it. But don't worry—it's not a bad reflection on your work, it's just innate conservatism. Sooner or later they'll get used to, and then grow to like, your logo. And when it eventually gets redesigned again, they'll react just as strongly against that! via Creative Bloq.