We are all instantaneously judged based on how people perceive us when they encounter our persona for the very first time. Often, we haven’t even opened our mouths before an opinion is formed.

For most, the public personality doesn’t come near to our idea of how others perceive us. We all have to take subtle steps to implicitly tell people what to think of us—what to know. It’s called ‹messaging› and it isn’t just for products anymore.

Richard Laermer.