Indonesia itu selalu dianggap sebagai market yang besar, kita selalu dianggap punya banyak talenta dan punya banyak potensi. tapi selalu sampai di situ doang. Market, talenta, potensi, selesai. Tapi nggak ada yang jadi.

Kita itu harus memulai campaign untuk membentuk sebuah mindset ke anak muda, kalau kita itu juga bisa jadi pemain, pelaku. Kalau kita cuma market, apa hebatnya? Kalau cuma potensi, terus kenapa? Kita harus mulai berpikir kalau kita juga jadi pelaku, benar-benar harus dimulai dari punya mindset-nya saja dulu. Baru kita ngomongin bagaimana untuk membangun ekosistem.

Yansen Kamto.

I never design a typeface without a very specific purpose. We try to establish a series of problems and goals before starting a new design, and then we try to solve them. I always start with the same letter: ‹a›. If I can’t design a good ‹a›, I simply quit. I always apply this rule, except when developing a revival; in that case, the original is the rule and we don’t even try to improve it, we just bring it into our digital world with a new outfit. Dino Dos Santos.

Money is very important, not just for living but because it allows us to design what I usually call, in our studio, ‹some of the most unsuccessful typefaces around,› typefaces that redraw the borders of our output like Diversa, Braga, or even Torio, all of which are designed to be somehow provocative and to allow us to broaden our technical capabilities. Dino Dos Santos.

There’s a fine line between innovation and design. Ideally, design leads to innovation and innovation demands design. Indra Nooyi.

For me, a well-designed product is one you fall in love with. Or you hate. It may be polarizing, but it has to provoke a real reaction. Ideally, it’s a product you want to engage with in the future, rather than just «Yeah, I bought it, and I ate it.» Indra Nooyi.

Sometimes, designers without traditional training possess an ingenuity that you don’t usually see, … We’re really just looking for people who have that element of extreme proactivity. Even if they did go to a great school, they should have experience stretching themselves on projects both inside and outside of the classroom. Great candidates take the initiative to experiment, design and build on their own. Julie Zhuo.

The more we are exposed to a certain typeface and the more we interact with it, the easier it is to rapidly recognize it. … even though we read best with typefaces we know best, we’ll do just fine at reading well-designed brand new typefaces. Fábio Duarte Martins.

It took awhile—about ten years—but eventually I learned the people who are successful are the ones who don’t wait until they feel they know it all before taking a risk. Part of the journey is learning along the way. With the benefit of hindsight, I know that I should have, could have taken those risks, made bigger moves, and I would have done just fine: Shoulda, coulda, woulda. Greg Storey.

Sometimes the very best design answer is no design answer at all. Have you ever worked with a writer on a project and, when you were done, felt that the project had too much text? That’s because writers tend to solve problems with words.

Designers are inclined to do the same. They tend to solve problems by over–designing features. It takes a selfless, critical eye to avoid over-designing your product. Just let it be what it wants to be.

Obviously, you shouldn’t settle for bad typography or poor design. But if you are designing a screen that offers the user three choices and then expects them to click a Submit button, you needn’t create a completely new design for this common activity. Start by designing what is already familiar to the user (a picture of that scenario probably popped into your mind as I described it), and before you try any other design solution, see if the standard solution will work for your product. In other words, un-design the experience before you design it.

Always remember that the cleverness should be in the product’s concept, not in its execution.

Randy J Hunt.

«There is a difference between support and optimization» is a line I use regularly at work. For time and budget reasons, we can’t make the best experience ever for every connected device, but we have a responsibility to provide a decent experience to those who wish to interact with our products and services. As we move into the future, it’s going to be harder and harder to account for the plethora of connected devices, so we need to be construct our experiences with more consideration. In the magical world of web design we sometimes have to cut corners. Let’s make sure The Web’s superpower isn’t one of the corners we cut. Brad Frost.