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You watch for patterns. You see what people love, and you see what they are trying to do. Then, you and your team use your product expertise to implement features that help people accomplish these things. It’s important to note that the way you design it may not be exactly what people expect.

It’s okay if you don’t give people precisely what they ask. Trust that you know how to design features that will enable what folks are trying to do and make your product stronger for the people who haven’t yet tried it but will. You still have to keep things simple, and like I said, that’s complicated.

Biz Stone .

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