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… if you want to be successful and make a real contribution to the world, you have to be intrinsically motivated by the work you do, and you have to feel good about spending your days on it. Love might grow — and it’s a wonderful thing if it does — but you don’t need it up front. You can succeed just by wanting something to exist that doesn’t already. Jason Fried.

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With Latin type, it all goes back to Roman lettering, Roman stone inscriptions, … This was an early form of global branding. You can’t keep an empire that size with military force alone. You have to have branding! Bruno Maag.

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… on the market now you can really see fonts that are designed using many new tools; various inline, shadow and gradient fonts. This trend will stop at some point very soon, as it will become overused, but for now designers are keen to create these effects, because it is very easy to make nice, new things. Nikola Djurek.

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A typeface has a different role to that of a logo, the combination of characters has to be harmonious and there needs to be enough versatility in order to allow dynamic use of the font. Rob Gonzales.

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A typeface has a different role to that of a logo, the combination of characters has to be harmonious and there needs to be enough versatility in order to allow dynamic use of the font. Jonathan Quainton.

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Deciding to become a full-time freelancer was definitely risky. Not only did I abandon a steady job and a comfortable salary, but I moved across the country to a city where I didn’t know anybody. I was living off a small savings and had very few clients, so it felt like a huge risk to start freelancing so abruptly. The first few months were rough, but I wanted to prove—not only to myself—but everyone back home that I could do it. I remember eating ramen while talking to my mom on the phone, like, «I’m doing great! I’m working on logos and stuff,» and I was actually working on my own logo. But if there’s one place to be when you’re a poor freelancer, it’s Portland. Mary Kate McDevitt.

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You and your team are professionals who spend dozens of hours each week becoming experts on your clients’ industries, learning best practices and honing skills you’ve spent decades building. Your clients are paying you, your advice and expertise, and if they’re not accepting it, they’re wasting your time and their money. They won’t get the results they want and you’ll spend time on projects that are against your best practices. Why spend time doing work that is less than your best?

As a professional, you can only be helping out one client at any moment of the day, and since you never get to live the same day twice, you’re giving away something more valuable by persisting with a client who doesn’t take your advice.

Geoff Mcqueen.

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Saya tidak percaya dengan institusi, dimana semuanya akan terjebak diantara himpitan birokrasi dan hanya akan melahirkan teknokrat yang fokusnya hanya akan ke produk saja. Kita manusia, tidak bisa diperlakukan seperti itu. Sebagai manusia kita memiliki sensibilitas, kita gunakan saja itu.

Harus ada kesadaran untuk berani keluar dari tuntutan kehidupan yang cukup dictatorship ini. Seperti dimana kita misalnya selepas lulus harus segera mencari pekerjaan, padahal kita harusnya berani untuk menciptakan pekerjaan. Kesadaran seperti ini tertutupi oleh tuntutan kehidupan yang keras. Stimulasi untuk membuka wawasan ini bisa dimulai dari individu, tak usah membicarakan secara kolektif dulu. Ini agak berat untuk dilakukan, tapi bisa sebenarnya dijalankan.

Irwan Ahmett.

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… jika bicara seni dan budaya, sebenarnya ada pembahasan yang panjang. Mengenai sejauh mana sistem ini akan terus berjalan. Karena butuh energi yang besar untuk menggelar acara seni.

Belum lagi mengenai konten, sebenarnya konten seni kontemporer di Indonesia masih agak jauh untuk bisa dikatakan telah memiliki kualitas yang ideal. Seniman disini masih belum bisa menangkap semangat zaman melalui karya-karyanya. Bahkan, banyak juga seniman Indonesia yang sikapnya seperti selebritas saja.

Irwan Ahmett.

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Bagi saya estetika tidak penting. Kenapa saya tidak mau memusingkan estetika, latar belakang saya adalah desain grafis, kalau saya terpaku pada masalah estetika, maka saya tidak akan kemana-mana. Stuck.

Estetika hanya kemasan. Dan saya tidak tertarik untuk hanya bermain di level kemasan. Saya jauh lebih tertarik untuk mengeksplor konsep. Kalau konteksnya masyarakat, bahkan di seni tradisional Indonesia, selalu ada ide besar, bahkan ide luar biasa dibalik setiap karya seni tradisi. Misalnya kita lihat wayang, estetikanya ya seperti itu. Tapi kalau kita lihat filosofinya, itu gila, mulai ngomomongin masalah kekuasaan, masalah fundalmental kemanusiaan segala macem. Banyak orang berhenti di tataran estetika tanpa menggali filosofinya. Saya pribadi memilih untuk berfokus pada sisi lainnya.

Irwan Ahmett.